Sera Cadigan

My TDA journey began where all great networking happens - a New Year’s festival. I met Sam and (slightly) fangirled over TDA. A few months later, I applied for a role. Now, you’ll find me working with our partnerships team to create the advertising you see across TDA every day (and occasionally going to New Year’s festivals).

Our partnership with Netflix for Squid Game 2 is a highlight. From pranking the editorial team with ‘Pink Guards’ during a morning pitch meeting, to running around a superyacht in Sydney Harbour capturing content - seeing TDA’s work shine in such a large-scale campaign was special.