American rapper Kanye West’s online store has been shut down after selling an antisemitic shirt featuring a swastika.
West paid for a Super Bowl commercial slot in the LA area to promote the website.
E-commerce company Shopify, which hosted the store, told U.S. news outlets the product “violated our terms”. This means the website is no longer accessible.
It comes days after West repeatedly posted antisemitic content on X.
Website
During the Super Bowl, West aired an ad directing audiences to his website, where the only item for sale was a white t-shirt featuring a black swastika.
This came days after West posted a series of antisemitic and misogynistic messages on his X account. The Daily Aus has deemed the antisemitic comments unsuitable for publication.
West has previously posted similarly antisemitic content, and was dropped by sportswear brand Adidas over those comments.
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Fallout
Shopify has now shut down the Yeezy website. The t-shirt was available for purchase for more than 24 hours before the website was taken down.
Those trying to access the website are now met with a notice saying “this store is not available”.
West’s account is no longer available on X.
In response to comments about the pornographic nature of some of West’s tweets, X owner Elon Musk said: “You should not be seeing that anymore.”
West has also since been dropped by his talent agency, 33 & West.
In a statement posted to Instagram, music agent Daniel McCartney said the decisions come after West’s “recent harmful and hateful remarks.”
In a statement to NBC News this week, West’s spokesperson Milo Yiannopoulos said: "[He] is an intergenerational artist and icon who continues to redefine the limits of creativity and free expression. He has deactivated his X account for the time being."
