eBay has struck a deal to buy Depop from Etsy.
Depop is a digital platform popular with young people where users buy and sell secondhand clothes.
It is expected to retain its current brand identity, including its name, logo, and digital platforms.
The $US1.2 billion ($AU1.7 billion) deal is expected to be finalised by June.
What's Depop?
Depop was founded in 2011 by Simon Beckerman and Maria Raga for readers of an Italian fashion magazine to buy items featured in its issues.
Now, it’s a marketplace for secondhand clothes, primarily through its app.
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Etsy acquired it for $US1.6 billion in 2021, allowing it to continue to operate independently.
As of December 2025, Depop had more than 10 million active buyers and sellers. Almost 90% of buyers are under the age of 34.
The deal
The boards of both companies unanimously approved the deal, which is all cash (no shares).
It still needs to be approved by financial authorities.
Etsy CEO Kruti Patel Goyal called the deal “a positive next step for all involved,” adding that she believes Depop will be “well-positioned for its next phase of growth” under eBay.
Depop CEO Peter Semple said the company is “thrilled to begin this next chapter” with eBay.
