Fashion reselling platform Depop will no longer charge Australian-based sellers a 10% fee.
Instead, the new model will see buyers pay a fee of up to 5%. This is similar to other resale platforms, including European brand Vinted, which launched this week in Australia.
The Australian Fashion Council said the change reflects how the industry is taking “a more sustainable, circular approach” to fashion.
Here’s what you need to know.
Background
Depop was founded in 2011 by Simon Beckerman for readers of an Italian fashion magazine to buy items featured in its issues.
Now, it’s a marketplace for secondhand clothes, primarily through its app.
As of December 2025, Depop had more than 10 million active buyers and sellers. Almost 90% of buyers are under the age of 34. In May 2026, Depop received 2.84 million Australian visits.
In February, eBay bought Depop from Etsy for $US1.2 billion ($AU1.7 billion).
Fees
Currently, Depop charges its Australian sellers a 10% fee, effectively a commission on the sale.
In the U.S. and UK, Depop does not charge sellers. Instead, buyers pay an extra fee towards the platform called a ‘Marketplace fee’.
This is 5% of the item price, plus up to $US1 or £1.
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Australia
On Friday, Depop’s Australian arm announced a similar fee structure to the UK and U.S. will launch on 22 July.
Sellers will no longer be charged the 10% fee, but buyers will be charged the ‘Marketplace fee’ of 5%, plus up to $AU1. Sellers will continue to pay a payment processing fee.
Depop CEO Peter Semple said: “Removing selling fees means more of every sale stays with the people who earned it and we hope it will encourage more people to take their first step into selling secondhand.”
Landscape
Australia Post’s 2026 eCommerce Report showed 46% of Australians buy secondhand annually. For Gen Z this number is higher, at 64%.
On 1 July, Lithuanian-started secondhand clothing retailer Vinted launched in Australia. It does not charge seller fees, but has a ‘Buyer Protection fee’ of 5% plus $1.20.
Similarly to Depop, ahead of Vinted’s launch, eBay also removed its seller fees in Australia.
Response
The Australian fashion industry peak representative body is the Australian Fashion Council (AFC).
AFC Executive Chair Marianne Perkovic said: “Resale and circularity are a growing part of how Australians engage with fashion”.
They said this change supports “the broader shift our industry is working toward,” which AFC said is a “more sustainable, circular approach to how clothing is made, worn and passed on.”
