It will cost £2.99 ($AU6) a month for use in a browser, and £3.99 ($AU8) for iOS and Android.
A Meta spokesperson told TDA it has “no plans to launch a paid subscription model in Australia.”
Subscription
Meta says the subscription will allow people to opt out of their data being used for advertising.
The UK’s data privacy watchdog, the Information Commissioner’s Office (ICO), says “publishers deploying online advertising technologies must secure people’s consent.”
This is part of a wider “consent or pay” advertising model, where consumers can either pay to stop their information being shared or consent to businesses using their data.
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Meta said the subscription model will support businesses who rely on its platforms for advertising.
Users who don’t pay for a subscription will continue to see ads on Instagram and Facebook.
Meta rolled out the same subscription model in Europe, starting at €5.99 ($AU11), in 2023.
Response
The ICO said it “welcome[s] Meta’s decision to ask users for consent to use their personal information to target them with ads.”
It said “people must be given meaningful transparency and choice about how their information is used,” but that it also “recognises that online platforms, like every business, need to operate commercially.”
