Adidas has sued Sydney-based fashion brand White Fox Boutique, alleging it infringed on its ‘three stripe’ trade mark. It’s the latest in a string of trademark lawsuits in the fast fashion industry. Today we’ll take you through what exactly Adidas is alleging, the similar lawsuits happening across the fashion industry, and why trademarks matter in the first place.

Host: Billi FitzSimons and Elliot Lawry
Producer: Orla Maher
Video editor: Imogen Abbott

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The White Fox Boutique lawsuit, explained

Billi FitzSimons

Elliot Lawry

Orla Maher

Adidas has sued Sydney-based fashion brand White Fox Boutique, alleging it infringed on its ‘three stripe’ trade mark. It’s the latest in a string of trademark lawsuits in the fast fashion industry. Today we’ll take you through what exactly Adidas is alleging, the similar lawsuits happening across the fashion industry, and why trademarks matter in the first place.